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Under the tide of the Internet, the two structural column pump industry has been subjected to a lot of impact. For the traditional two structural column pump industry depending on the experience under the line, the electric business has not subverted its traditional business model, but it still makes its sales volume greatly affected, one side is the two construction column pump business, one side is the entity. The cold and cheerless stores and the contrast between the two poles show significant differences in sales performance. But now, the embarrassment of the physical store is still vivid, but the electricity supplier is no longer singing all the way

Channel competition from internal consumption to double line integration

It is better to win development than to lose sides. The vicious struggle of channels will only lead to internal friction, and will bring confusion to the transformation of the two structural pump industry. When the two construction column pump entity shop and electric business start from competition to competing, it means that the transformation of the whole two construction column pump enterprise will also accelerate to the other side of victory.

For manufacturing, online is the first step to achieve drainage, offline is the body, to complete the experience and transaction. Today, the competition between online and offline entities has come to an end, and the competition for the two structural column pump distribution channels began to merge from a single business entity to a double line. Whether the two construction column pump manufacturers or businesses have begun to pay attention to the user - oriented "Lin gate" detonating in the terminal market, promote the two construction of the column pump entity shop and e-commerce shop drainage ideas, completely around the user and demand where, where commercial retail service is pushed.

The end of the electronic business era

If 2016 is an electric business before the world, no one would doubt, but in the second half of last year, Ma Yun said that the end of the era of pure electricity, the entity shop began to compete with the electric business, the flow of electricity business has long been the past. Data show that the PC end and mobile terminal online shopping growth slowed significantly, in 2018, the PC end, mobile terminal growth will be from 2012 48%, 43% of the super high speed growth to 23%, 17%. In addition to the gradual fading of the Internet traffic dividends, the competition for pure electricity is becoming increasingly fierce. The cost advantages of the business, such as store, operation, logistics and promotion, make the cost advantage of e-commerce no longer, the cost of online and the cost under line are almost the same, and the price advantage is no longer obvious.

And in the era of consumption upgrading, consumers pay more attention to product quality and enterprise service. The growth of the online model and the offline mode of only relying only on the growth of the store will be the top. The integration of the online and offline will be the new breakthrough in the retail industry such as the two construction column pump.

There will not be an era of pure electricity in the future, nor will there be a pure line experience. Instead, the electricity supplier will take part in the entity store and move towards a win-win road. Even though many two structural pump manufacturers are still at the edge of choice, the right direction is not wrong. Please take bold steps to welcome the beautiful spring.