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Since the beginning of this year, the domestic economy has continued downward, and the external demand has been weakening due to the impact of the European debt crisis. In the 1-9 months of this year, the pump industry output was about 60 million units, down 0.9% from the same period last year, the growth rate dropped 27 percentage points compared with the same period last year, and the whole industry boom declined.

In the second half of this year, the company's South long river is actively developing in the market of high and middle and large pump products (the new order is expected to exceed 80 million yuan in the year), the operation (the monthly sales level is close to 10 million yuan, and the balance point of profit and loss). In the fierce pump market, why the long river can achieve the results, there are many doubts in the market. We also take these problems to Changsha for research.

"Talent, products and channels": first, the long river is not a simple acquisition and then a capital increase, but a new formation of a high-level team. At present, there are over 180 employees in the Changhe River, of whom 60 are engineers. The Changhe has the product on the research and development platform and manufacturing platform with the international standard. Its performance has been proved to be quite or even more than the overseas brand through the external test. Excellent products, combined with the parent company's customer base store sales channels at home and abroad, the long river has already had a good burst potential.

The value concept and development ideas of the company are concentrated in the following aspects: Changhe pump industry, Nanfeng Huzhou, South crane see not a simple overlay of the epitaxial products, but the strategic layout of the whole value chain of clean water in the city. The large pump for the Changhe river is used for water and water supply. The stainless steel pump of the parent company is mainly used for the water supply and water purification of the terminal. The sewage pump in the South crane is used for drainage and water treatment. The Nanfeng of Huzhou provides high quality castings for various business chains. The company emphasizes on making first-class products, while the ongoing urbanization in China provides a continuous hoe for increasing capacity and increasing demand. To become a strong pump industry, "green rich" (less product type / high share) is no longer the company's appropriate value orientation, and "ITT" along "water" to do products and services (integrated water solutions), is the company's best chase target.